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Social Media Marketing
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks.
Social media allows marketers to attach and have interaction potential customers where they're at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even a number of the younger platforms like TikTok. With a robust social media strategy and therefore the ability to make engaging content, marketers can engage their audience. Social media will still be a crucial strategy in 2021, and corporations can always find ways to advance their approach.
Even though B2B companies seek to sell products to other businesses, B2B marketing remains built on human relationships. Social media has long been wont to help grow these relationships, but its importance accelerated last year.
Without in-person events, B2B marketers needed an outlet to attach with prospects and partners. and that they found they might do that most effectively via social platforms.
