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SEM (search engine marketing) is a type of Internet marketing that involves improving the visibility of websites in search engine results pages (SERPs) mostly through paid advertising.
In an increasingly competitive industry, search engine marketing, or SEM, is one of the most effective strategies to expand your business.This book will give you an introduction of search engine marketing fundamentals as well as some ideas and tactics for doing it correctly.
These announcements, also known as pay-per-click announcements, are available in a variety of sizes and formats. Product listing announcements (PLAs, also known as Shopping advertisements) are more visual product- grounded announcements that allow callers to see crucial information similar as price and reviews at a regard.