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Bing Ads
While many PPC advertisers see the two platforms as rivals, they actually function best together. Although Google has the majority of the search industry, Bing advertising should not be overlooked. Marketers should consider Google Ads plus Bing Ads rather than Google Ads vs. Bing Ads. Let's take a look at how the two major advertising platforms interact and, more importantly, how they're best employed together.
